Wednesday, August 20, 2014
02:15 PM - 03:00 PM
|Level: ||All - General Audience|
Semantic Web technologies keep gaining momentum in the SEO community as schema.org is seeing more adoption beyond the regular Rich Snippets. For instance, Google recently announced its ability to understand musical artists tour dates and can display such events right in the Knowledge Graph pane when searching for a particular artist . With more and more structured data published with schema.org descriptors, search engines such as Bing, Google, Yandex, and Yahoo! are moving away from parsing undifferentiated strings of text to self-describing webs of things.
Drupal has been pioneering the adoption of schema.org, enabling content providers to manage the descriptors useful to search engines. We will compare what it is possible to do today in Drupal 7 and what new features were added to the upcoming Drupal 8 scheduled to be released later this year. In this session, we will show how Drupal as a publishing platform can:
- add schema.org mappings to any kind of content,
- interoperate with search engines,
- achieve improved search results
- positively impact internal search tools such Solr-based search by reusing schema.org knowledge
We will demonstrate how several Drupal-powered publishing environments are furthering the transformation from the web of strings to the web of things, and seamlessly incorporating structured data into the Google knowledge graph.
Stéphane scor Corlosquet has been a driving force in incorporating Semantic Web capabilities into the core of the Drupal Content Management System. He has contributed to Drupal 6, Drupal 7 core and Drupal 8 core. He is the maintainer the RDF module in Drupal 7 and Drupal 8, and is a member of the Drupal security team. Since joining the community in 2005, he has been a speaker at many DrupalCons and DrupalCamps in Europe, North America and Latin America, mostly on the topic of Drupal and the Semantic Web. See scor's Drupal profile to know more about his contributions to the Drupal project.
Stéphane holds a Master's degree specializing in Semantic Web from the Digital Enterprise Research Institute (DERI), Ireland. He co-authored the ISWC 2009 "Best Semantic Web In Use Paper" titled 'Produce and Consume Linked Data with Drupal!' and wrote his thesis on the topic of "Bootstrapping the Web of Data with Drupal". Stéphane currently works at Acquia as a senior software engineer.
Geoffrey Bock focuses on content strategies, content management, and collaboration through social media. He tracks how organizations create, organize, manage, and publish business information to sustain profitable relationships.