AM2: Semantic Search
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  Barbara Starr   Barbara H. Starr
SEO and Web Marketing Strategist
  Bill Slawski   Bill J. Slawski
Director of Search
Go Fish Digital


Tuesday, August 19, 2014
08:30 AM - 11:45 AM


Semantic Search is a hot topic these days, but there is also a great deal of misunderstanding around what it is and how best to leverage it for maximum benefit.

In this session, these two thought leaders will dispell some myths, while providing concrete examples of where, when and how to use semantic markup to optimize discovery of digital assets.

Attendees wil learn:

  • What are search engines looking for with Semantic Search?
  • How should publishers and content producers think about their content in a Semantic Seach world?
  • What are the key technologies and terms involved?
  • What tools are available to help with the 'heavy lifting' of publishing and analysis?

Barbara Starr, Founder and principal of SemanticFuse, was recruited to the United States to build expert trading systems on Wall Street from a teaching position while studying for her doctoral degree in South Africa. She has worked in the Semantic Technology arena ever since. She provides consulting services such as Semantic Search Engine Optimization, Semantic Technology consulting, Product Feed Optimization and Streamlining for e-commerce sites and enterprise level businesses. After working with she developed a passion for e-commerce and now works with major organizations in the e-commerce arena, including GS1 US. Barbara is a columnist for SearchEngineLand, a governing board member of the Semantic Computing Consortium and industry Co-Chair for the IEEE international conference on Semantic Computing. She is also a frequent speaker at conferences such as SMX (East & West), SemTechBiz, EDW & others. Barbara founded and manages the Semantic Web San Diego Meetup.

With over 17 years of SEO experience and Juris Doctor Degree from Widener University School of Law, Bill is the leading expert on Google’s patents as related to SEO. Bill is the Director of Search Marketing at Go Fish Digital and Editor of SEO by the Sea, a leading publication for information regarding search engine optimization. Bill’s experience ranges from Fortune 500 companies to small local businesses. Bill is a contributing author to Moz, Search Engine Land and Search Engine Watch. This year he will also be speaking at PubCon- Las Vegas and SMX East - Manhattan.

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