Smart Data Integration in Action
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  Marty Loughlin   Marty Loughlin
VP Sales
Cambridge Semantics


Tuesday, August 19, 2014
12:00 PM - 12:30 PM

Level:  All - General Audience

Join us for this session to learn how common, conceptual business models can improve the speed and quality of data integration, data on-boarding, data feed creation and other data migration activities.

The session will feature live demonstrations of Anzo Smart Data Integration, a software suite that gives users a better way to approach data integration projects. You’ll see:

  • The value of mapping source and target systems to a common, conceptual business model
  • How simple, Excel-based mappings can be used to automatically generate complex ETL jobs that run on your existing ETL engines (e.g. Informatica or Pentaho)
  • The idea of governance-as-you-go: tracking data lineage and other governance artifacts as a by-product of executing a data integration job
  • How business analysts and other subject-matter data experts can quickly create and deploy ETL jobs without relying on highly technical and often backlogged ETL coding teams

Marty Loughlin is Vice President, Financial Services at Cambridge Semantics Inc. Prior to joining Cambridge Semantics, Marty was the Managing Director for EMC's consulting business in Boston. His 25 year career has focused on helping clients leverage transformative technologies to drive business results, most recently in Cloud and Big Data. Prior to joining EMC in 2005, Marty was co-founder and COO of Granitar, a web consultancy that grew to 250 people in four years and served clients such as State Street Co., The New York Times and Standard & Poor's. Marty began his career in Ireland with Digital Equipment Co. He holds a B. Eng. from Dublin City University and a High Tech MBA from Northeastern University.

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