Optimizing eCommerce in a Semantic Search World
Share this Session:
  Eric Franzon   Eric Franzon
  Barbara Starr   Barbara H. Starr
SEO and Web Marketing Strategist
  Frank Kochenash   Frank J. Kochenash
Vice President, Client Services
  Aaron Bradley   Aaron Bradley
SEO Analyst
Electronic Arts
  Jay Myers   Jay M Myers
Senior Engineering Manager
Best Buy
  Rich Richardson   Rich Richardson
Vice President, Emerging Capabilities and Industries


Thursday, August 21, 2014
12:00 PM - 12:45 PM

Level:  Business/Strategic

With Semantic Web technologies becoming increasingly important in web-based systems, what is the impact on e-commerce? What are the biggest pain points and can these technologies help address them? What is the current landscape and what trends should we be paying attention to? We have assembled a panel of experts from the world of e-commerce, SEO, retail, and Semantic Web technologies to discuss this and more!

Eric is President of SemanticWeb.com and serves as conference chair of the Semantic Technology & Business Conference Series. Since 2004, he has worked to raise awareness and explain the usage of semantic technologies in business and consumer settings. A lifelong learner and teacher, Eric is frequently called on as a consultant, coach, and trainer around complex technical topics. He consults at SemanticFuse.com, is an advisory committee representative with the World Wide Web Consortium and has worked as an affiliate analyst with Chris Shipley's Guidewire Group. He lives in Missoula, MT and travels frequently.

Barbara Starr, Founder and principal of SemanticFuse, was recruited to the United States to build expert trading systems on Wall Street from a teaching position while studying for her doctoral degree in South Africa. She has worked in the Semantic Technology arena ever since. She provides consulting services such as Semantic Search Engine Optimization, Semantic Technology consulting, Product Feed Optimization and Streamlining for e-commerce sites and enterprise level businesses. After working with Overstock.com she developed a passion for e-commerce and now works with major organizations in the e-commerce arena, including GS1 US. Barbara is a columnist for SearchEngineLand, a governing board member of the Semantic Computing Consortium and industry Co-Chair for the IEEE international conference on Semantic Computing. She is also a frequent speaker at conferences such as SMX (East & West), SemTechBiz, EDW & others. Barbara founded and manages the Semantic Web San Diego Meetup.

Frank Kochenash is an expert in digital strategy and operations and structuring engagement teams to deliver maximal value to Fortune 500 and mid-market organizations. As VP of Client Services at Mercent he focuses on service delivery excellence, customer satisfaction and development of Mercent’s channel expertise and Mercent Performance Services team to better serve the company’s broad portfolio of brand name Tier 1 retail clients. Prior to joining Mercent, Kochenash served as Vice President of Strategy and Innovation at Razorfish (Publicis Groupe), a digital marketing services and technology agency, where he managed a team of performance marketing analysts and consultants serving the company’s top corporate accounts. Prior, he held leadership positions at Amazon.com and McKinsey and Company and was an Officer in the United States Navy. A Marshall Scholar, Kochenash earned his Master’s Degree from the Imperial College at the University of London and Bachelor of Science Degree in Systems Engineering from the United States Naval Academy.

Aaron Bradley is an in-house internet marketer based in Vancouver, BC, specializing in organic search engine optimization for enterprise-level websites. Aaron has worked at improving the search visibility for sites in numerous industries, including gaming, ecommerce and news. A former librarian, Aaron has had a keen interest in the semantic web for many years, and is a leading advocate of improving SEO through the application of structured data and other semantic web technologies. In addition to SEO, Aaron also works on information architecture, user interaction design, conversion optimization and website analytics.

As a Technologist at Best Buy, Jay has been active in promoting and speaking about Semantic Web, Linked & Structured Data for use in business to produce results that benefit both consumers and the enterprise. He has spoken at industry conferences, universities, and professional panels. He has been an active supporter of the GoodRelations vocabulary for ecommerce, structured data technologies, and was the co-author of the hProduct Microformat.

Rich Richardson is the Vice President, Emerging Capabilities and Industries at GS1 US where he is responsible for the identification and management of research, development, incubation, and piloting of GS1 US emerging products, services, and standards. He works with manufacturers, retailers, e-tailers and solution and technology providers to identify business process improvement opportunities that leverage GS1 standards based supply chain solutions. He joined GS1 US in 2003 after gaining extensive global experiences in all phases of demand and supply chain, including strategy development and process improvement with Black and Decker, and Rockwell International.

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